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As retail media continues its rapid expansion, flexibility and operational excellence have become essential for success. Vantage is excited to collaborate with Criteo to offer retailers a more modular approach, enabling them to seamlessly integrate and scale their Retail Media Businesses. In addition, this collaboration helps retailers play in an expanded ecosystem of partnerships while maintaining greater control and visibility…
Read MoreTORONTO — October 7, 2024 — Vantage, the orchestration layer for retail and commerce media, today announced that its comprehensive retail media platform – which was previously available in limited release – will now be available to all retailers looking to enhance their retail media businesses. The Vantage platform allows retail partners to unlock high-margin revenue opportunities and drive growth…
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With the goal to build a Forum to help drive the industry forward, the event is complimentary for qualified retailers to participate Toronto, Canada—September 12—Vantage, the company that helps retailers rapidly launch and scale their retail media networks with the Vantage One Platform, announces the retail industry’s first Retail Media Peer Group inviting retail leaders to come together to inspire,…
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Top 10 global retailer set to leverage the Vantage One Platform, the most complete retail media platform, featuring offsite and onsite advertising LAS VEGAS, Nevada—August 28—Powering the business of end-to-end retail media programs, Vantage debuts the Vantage One Platform at Groceryshop and announces a business partnership with one of the largest retailers in the U.S. to leverage the innovative platform…
Read MoreCollaboration drives new partnership and business models. Retail will never be the same. Key Audiences Targeted for Marketing: Brand-loyal shoppers Competitor-loyal shoppers Value shoppers Abandoned carts Lookalike audiences Key Insights: Real-time sales, conversions, abandoned cart and repeat customer rate Kimberly-Clark percentage of cart size, product affinities, weighted cart ranking Optimized ad spend across loyal customers, competitors’, and undecided shoppers Tested…
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Welcome to the Social Media Roundup, where we countdown this month’s top social media stories and news! Find out what’s on the up and up in the world of social media, and what’s on its way out. Let’s go! Facebook Better Facilitates Influencer Marketing Previously, marketers could only boost a creator’s post by sharing it first. Now Facebook is adding the…
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Ecommerce is only going to continue to grow, and businesses must either provide their customers with digital avenues to purchase, or they’ll be left behind in the dust. Every ecommerce business owner knows that it’s a competitive space, and those that don’t offer a niche that’s different or unique from giants such as Amazon or Wal-Mart will struggle. For ecommerce…
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We’re constantly doing our best to think of innovative ways to help make your store’s Smart Campaigns even better. That’s why we’ve officially made our campaign builder emoji compatible! Your ads can now feature 😈 a devilish grin, 👻 a spooky ghost,✌️ a peace sign, or whatever the mood permits – and we think that’s something to celebrate 🎉! Why did we decide to incorporate emojis? People…
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The Advertising Research Foundation The Advertising Research Foundation or The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. They enable members with unique, research-based insights to make a true impact on their advertising and build marketing leadership within their organizations. Founded nearly 80 years ago, The ARF’s members today include more than 400 leading…
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Guess what? We’re officially Facebook Marketing Partners! What does that mean exactly? Glad you asked! In Facebook’s own words, “Facebook Marketing Partners are vetted for excellence in exactly the things you need to get more from your marketing. Whether it’s managing campaigns at scale, improving measurement, reaching new audiences or more. What you need is what they do best. Facebook Marketing…
Read MoreAnnouncing Lookalike Audiences by Vantage. Lookalike Audiences by Vantage are great to help you grow your existing store. If you already have some visitors and customers and you are generating revenue, Vantage can help you find more visitors and potential customers just like your current ones. Who wouldn’t want more visitors, customers, and sales? There are many companies out there…
Read MoreThe saying goes that a picture is worth a thousand words. If a one-minute video ad contains 1,800 pictures, then using video ads to showcase your store and products can say a lot to prospective and past customers. We are pleased to announce the arrival of Vantage Video Ads. You can use videos from your Facebook page, to include them in…
Read MoreIt’s been an incredible week! Vantage has been named one of the Top 10 Retail Analytics Solutions of 2016 by Retail CIO Outlook. Amazingly, Vantage is now the most popular dashboard, forecasting and marketing automation platform across Shopify, Magento, and Bigcommerce – used by thousands of brands and retailers in 99 countries around the world. And we’ve also launched some new capabilities to help you…
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