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Orange Apron Media Announces New Comprehensive Platform – Orange Access
Transforming the Advertiser Experience by Simplifying and Enhancing Ad Buying, Optimization, Reporting, and Insights
ATLANTA, – October 3, 2024 – Orange Apron Media, the retail media division of The Home Depot, today announced the launch of a brand-new advertiser experience. Orange Access, powered by Vantage, is an industry-leading tool that lets advertisers plan, activate, optimize, and report on their media campaigns with The Home Depot, through a single, easy-to-use platform. This builds on Orange Apron Media’s introduction of self-service capabilities launched earlier this year to help advertisers expand campaigns using audience extensions beyond HomeDepot.com. Read ADWEEK’s feature story
“Our new platform empowers advertisers with easy-to-use, self-service tools and insights to create impactful campaigns to help them advance their business.”
-Melanie Babcock, vice president of Orange Apron Media and Monetization.
We’ll be speaking at
Oct 7, 2024 @ 4:10pm New York, NY
Melanie Babcock
VP, Orange Apron Media
Andreas Reiffen
CEO, Pentaleap
Aran Hamilton
CEO, Vantage
Mandy Hunsicker Adams
Senior Director, Orange Apron Media
Orchestrate Your Retail Media Business for Maximum Efficiency and Growth
Vantage helps retailers transform their retail media operations by streamlining workflows and unifying data through a single platform. Our orchestration layer integrates advertising technologies and connects teams, enabling faster campaign execution and better decision-making.
Discover how Vantage can help your retail media business scale, improve efficiency, and drive measurable results.
Key Benefits:
- Unify Teams & Automate Workflows: Improve collaboration across teams and minimize errors with automated, AI-powered processes.
- Connect & Control Data Sources: Gain a complete view of your customer for more precise targeting and better campaign insights.
- Provide Seamless Advertiser Experiences: Offer self-service and managed services options, providing advertisers with everything they need to succeed.
Download the Vantage Overview Solution Sheet to learn more!
