When running an ecommerce store you have to worry about the user experience above all else. What effects user experience can range from your return policy to your level of customer service – even your social media reputation can affect your sales, repeat purchases and more! Given the analytics component of our platform, we have access to a large library…

If you advertise on Facebook, you know how important Facebook ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text and CTA options for different placements, across different devices. What looks great for one will almost certainly not work for another. Fortunately, we have outlined 7 quick tips to creating…

We can write a dozen blogs telling you how BigCommerce store owners or other ecommerce stores can improve your ad creative, promote ecommerce growth, reduce abandoned cart rate, and make a big difference in their inbound strategy, but it only does so much at the end of the day. At some point, it’s helpful to see how other real-life BigCommerce…

Today, with the right tools almost anyone can be an online ecommerce all-star. However, unless you’re intentional about how you construct and run your online store, it’s highly likely you’ll make simple mistakes that could seriously harm your brand. Don’t worry though; there’s good news. By learning to avoid these mistakes, you can win more customers, earn more sales, and boost…

Let’s talk about getting more reviews on social media. Gretchen Wieners famously told Cady Heron “you wouldn’t buy a skirt without asking your friends if it looked good on you.” Well, the 2017 ecommerce version of Gretchen’s iconic declaration is “you wouldn’t buy a skirt without reading reviews from 15 strangers, sorted by body type and including photos.” That’s right,…

It may be tempting to think that all you need for a successful social ad is a high-res, beautiful photo because after all, a picture is worth a thousand words, right? However, as we all know, it takes two to make a thing go right and copy just so happens to be that other thing. For those of us not #blessed…

Getting your Facebook ads right seems like a daunting task – but it doesn’t have to be! With a little bit of research, you can get the perfect formula for Facebook ads down to a science. The first step in mastering Facebook ads is figuring out which ads perform best, how to use different ads and placements and when they make…

Social media isn’t just for finding old high school friends and sharing pictures of grumpy cat; for ecommerce, social networks are another avenue for driving ecommerce growth. Take, for instance, the fact that a company can use social media to reach out to potential customers all over the world, guided by likes and retweets and groups. Social media can be a…

Fabletics.com sells workout outfits, with new styles coming out on the first of every month. Netflix has fulfilled in us the need to binge watch entire tv show seasons on the weekends. A stop at Tim Hortons is a morning ritual on your daily commute to work. As you can guess, these brands have high customer lifetime values, therefore, they can…

Do you send an email to your customers when you’re having a sale? Most retailers do. In fact, that may be the ONLY time retailers send emails. Do you ever notice larger retailers like the Gap or Banana Republic send you online flyers once or twice a year to come in for their 40% off sale? Do you ever hear from…

Last month, I talked about how to grow your e-commerce business using Instagram. Another thing to look at is, what kind of photos do you post so you can actually grow your Instagram account? It’s not enough to take a halfhearted product photo in bad lighting, with a shabby background and hope that a filter will make it look better. Your photos…

With platforms like Shopify, Magento and BigCommerce, it’s become easy to setup an online store to advertise and sell your products. A lot of the advertising is now done through Facebook or Google, but how to do you gain the most value from those high cost clicks? Increasing your conversion rates can only go so far to getting the best…

Hi, my name is Jas and I am an Instagram addict. Not only do I use it for business but I also am an avid Instagrammer. I find myself unconsciously checking the feed and thumbing through dozens of pictures. Sometimes someone I follow will mention a brand and if it has anything to do with obscure yoga clothes, I’m on…