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How Pictures Can Negatively Impact Your Facebook Ads

It’s a no-brainer that your social media content – especially advertisements should contain photos. As an ecommerce store, you want to showcase a variety of your products to entice potential customers and remind previous customers how awesome your products are. What you may not realize is that your photos may be turning potential customers away. Not all photos are created equal and…

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How to Make Your Instagram Followers Click ‘Buy’

The advent of Instagram shopping has launched a whole new avenue to sell your products. With this exciting channel on the rise for ecommerce entrepreneurs, how do you convince someone to stop scrolling their feed, notice your product and click ‘buy’? While it’s definitely not an easy task, it’s certainly not impossible! Let’s go over a few key tips to improve…

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A Picture Is Worth a Thousand Words: Why Instagram Marketing Is Necessary

Are you one of Instagram’s 700 million monthly active users? If you aren’t, it’s a fantastic and we’d even argue essential platform to be advertising on as an ecommerce store. As with any social media network, there are tons of best practices out there explaining how you can use Instagram to build your brand, find your tribe, and create the most…

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How to Write Effective Facebook Ad Copy That Converts Into Sales

It may be tempting to think that all you need for a successful social ad is a high-res, beautiful photo because after all, a picture is worth a thousand words, right? However, as we all know, it takes two to make a thing go right and copy just so happens to be that other thing. For those of us not #blessed…

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cartoon business man jump to high level
Optimizing Your Social Media Channels for Ecommerce Growth

Social media isn’t just for finding old high school friends and sharing pictures of grumpy cat; for ecommerce, social networks are another avenue for driving ecommerce growth. Take, for instance, the fact that a company can use social media to reach out to potential customers all over the world, guided by likes and retweets and groups. Social media can be a…

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iOS emojis of smiling face, shopping bags and cash
Guess What? We Now Speak Emoji 😉

We’re constantly doing our best to think of innovative ways to help make your store’s Smart Campaigns even better. That’s why we’ve officially made our campaign builder emoji compatible! Your ads can now feature 😈  a devilish grin, 👻  a spooky ghost,✌️ a peace sign, or whatever the mood permits – and we think that’s something to celebrate 🎉! Why did we decide to incorporate emojis? People…

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Why Online Ads Are Essential for Ecommerce

For ecommerce, it’s a no-brainer that the best way to reach customers and attract new ones is online ads. You want to reach potential customers in the places they spend most of their time and showcase items that are tailored to their interests. Don’t believe us? Let’s review the facts! Drive Sales and ROI Online ads have revolutionized the advertising…

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Guide to Vantage Smart Campaign Facebook Ads

As an ecommerce business, you may have considered doing Facebook ads to build your brand and drive business, however, this may seem to be a daunting task that seems more of a hassle than it’s worth. One look at the Facebook’s PowerEditor and you’re outta there. When you think about it, there are more than a billion people on Facebook,…

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3 Quirks About Instagram You Should Know

  By now, we’ve explored ways on how to grow your Instagram followers and also what types of photos work best. For my last(ish) installment on Instagram, I thought I would share some quirky “insta-hacks” that will really get you that professional Instagram badge (if it existed).

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4 Types of Compelling Photos to Take for Instagram

Last month, I talked about how to grow your e-commerce business using Instagram. Another thing to look at is, what kind of photos do you post so you can actually grow your Instagram account? It’s not enough to take a halfhearted product photo in bad lighting, with a shabby background and hope that a filter will make it look better. Your photos…

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3 Ways to Grow your Customer Base Through Instagram

Hi, my name is Jas and I am an Instagram addict. Not only do I use it for business but I also am an avid Instagrammer. I find myself unconsciously checking the feed and thumbing through dozens of pictures. Sometimes someone I follow will mention a brand and if it has anything to do with obscure yoga clothes, I’m on…

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