Welcome to the Social Media Roundup, where we countdown this month’s top social media stories and news! Find out what’s on the up and up in the world of social media, and what’s on its way out. Let’s go!   Facebook Better Facilitates Influencer Marketing Previously, marketers could only boost a creator’s post by sharing it first. Now Facebook is adding the…

Millennials – they’re an entitled, phone-obsessed generation so millennial shoppers therefore don’t have much pull in the world of ecommerce, right? Wrong. Very wrong. In fact, millennials are likely some of your most critical customers. If you’re looking to drive ecommerce sales in 2017, you can’t afford not to focus on millennials. In addition to being the largest generation in U.S….

For your sales funnel to be as efficient as possible, you need to make it targeted and most importantly, automated. There are 3 main stages to every sales funnel: Attract, Convert and Re-Engage. To run a successful advertising strategy you must have ads dedicated to engaging customers at each stage of the funnel. To get you started, we’ve outlined the top ad campaign types you…

It’s a no-brainer that your social media content – especially Facebook ads should contain photos. As an ecommerce store, you want to showcase a variety of your products to entice potential customers and remind previous customers how awesome your products are. What you may not realize is that your photos may be turning potential customers away. Not all photos are created equal…

It can be difficult to cut through the noise and connect with and obtai Instagram followers. The advent of Instagram shopping has launched a whole new avenue to sell your products. With this exciting channel on the rise for ecommerce entrepreneurs, how do you convince someone to stop scrolling their feed, notice your product and click ‘buy’? While it’s definitely not…

Are you one of Instagram’s 700 million monthly active users? If you aren’t, it’s about time you signed up. Instagram has become an essential platform to be spending your advertising dollars on – if you can make it work for you. As with any social media network, there are tons of best practices out there explaining how you can use Instagram…

It may be tempting to think that all you need for a successful social ad is a high-res, beautiful photo because after all, a picture is worth a thousand words, right? However, as we all know, it takes two to make a thing go right and copy just so happens to be that other thing. For those of us not #blessed…

Social media isn’t just for finding old high school friends and sharing pictures of grumpy cat; for ecommerce, social networks are another avenue for driving ecommerce growth. Take, for instance, the fact that a company can use social media to reach out to potential customers all over the world, guided by likes and retweets and groups. Social media can be a…

We’re constantly doing our best to think of innovative ways to help make your store’s Smart Campaigns even better. That’s why we’ve officially made our campaign builder emoji compatible! Your ads can now feature 😈  a devilish grin, 👻  a spooky ghost,✌️ a peace sign, or whatever the mood permits – and we think that’s something to celebrate 🎉! Why did we decide to incorporate emojis? People…

For ecommerce, it’s a no-brainer that the best way to reach customers and attract new ones is online ads. You want to reach potential customers in the places they spend most of their time and showcase items that are tailored to their interests. Don’t believe us? Let’s review the facts! Drive Sales and ROI Online ads have revolutionized the advertising…

As an ecommerce business, you may have considered doing Facebook ads to build your brand and drive business, however, this may seem to be a daunting task that seems more of a hassle than it’s worth. One look at the Facebook’s PowerEditor and you’re outta there. When you think about it, there are more than a billion people on Facebook,…

  By now, we’ve explored ways on how to grow your Instagram followers and also what types of photos work best. For my last(ish) installment on Instagram, I thought I would share some quirky “insta-hacks” that will really get you that professional Instagram badge (if it existed).

Last month, I talked about how to grow your e-commerce business using Instagram. Another thing to look at is, what kind of photos do you post so you can actually grow your Instagram account? It’s not enough to take a halfhearted product photo in bad lighting, with a shabby background and hope that a filter will make it look better. Your photos…

Hi, my name is Jas and I am an Instagram addict. Not only do I use it for business but I also am an avid Instagrammer. I find myself unconsciously checking the feed and thumbing through dozens of pictures. Sometimes someone I follow will mention a brand and if it has anything to do with obscure yoga clothes, I’m on…